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In recent years, racquet sports have transcended their traditional boundaries, capturing the imagination of sports enthusiasts worldwide. Beyond tennis and badminton, a new wave of racquet sports is emerging, blending accessibility, innovation, and fun to attract players of all ages. From pickleball to padel, these sports are not just recreational activities but also burgeoning markets with immense business potential.
Emerging racquet sports often feature smaller courts, making them ideal for dense urban environments where traditional sports facilities are limited. For instance, pickleball courts can be set up in parking lots, community centers, or even converted tennis courts, democratising athletic spaces. Additionally, with shorter match durations and straightforward rules, these modern racquet sports are easy for beginners to pick up. For example, pickleball—a blend of tennis, badminton, and ping-pong—requires minimal equipment and has lower physical demands compared to traditional tennis.
Sports like padel and platform tennis emphasise doubles play, fostering camaraderie and social interaction. Their casual and inclusive atmosphere attracts a broad demographic, from millennials seeking fitness to retirees looking for engaging pastimes. These sports inherently encourage community building and intergenerational play.
As people grow more health-conscious, these sports offer a fun, low-impact way to stay active. They enhance agility, coordination, and cardiovascular health while being gentler on the joints compared to running or high-intensity workouts.
Advances in racquet materials, lightweight designs, and ergonomic improvements have made these sports more accessible and enjoyable. Innovations using carbon fiber, graphene, and hybrid materials are revolutionizing racquet design, attracting players of all skill levels.
Originating in the 1960s, pickleball is now the fastest-growing sport in the U.S., with a player base exceeding 5 million as of 2024 (Sports & Fitness Industry Association). Combining elements of table tennis, badminton, and tennis, pickleball’s low entry cost and universal appeal have made it a community favourite. High-profile players like LeBron James have invested in professional pickleball leagues, signaling its growing market potential.
A sensation in Spain, padel combines elements of tennis and squash. Played on smaller courts surrounded by glass walls, the game emphasises strategy and reflexes. According to the International Padel Federation, padel has over 25 million players globally, with 6 million in Spain alone. Tennis stars like Rafael Nadal and Serena Williams endorse the sport, boosting its visibility and popularity.
Blending beach volleyball and tennis, this sport thrives in coastal areas and is particularly popular in Brazil, Italy, and the U.S. The International Tennis Federation (ITF) estimates a global player base of over 500,000, with a steadily increasing number of tournaments.
A variation of squash featuring a larger ball and slower pace, Squash 57 caters to older players and beginners. The World Squash Federation views it as a gateway to expanding the squash audience.
The rise of these sports has unlocked significant opportunities across industries
Smaller court sizes allow facilities to host multiple sports in the same space, a feature appealing to urban developers and gyms.
The global racquet sports equipment market is projected to grow from $2.5 billion in 2023 to $3.6 billion by 2030 (Statista). The demand for specialised equipment, such as composite paddles for pickleball and lightweight racquets for padel, is surging.
The popularity of these sports has spurred investments in live streaming and scoring apps. Platforms like Zeetius TV, dedicated to niche sports, are making these games accessible to broader audiences.
Emerging sports provide untapped advertising opportunities. Brands like Adidas and Babolat have launched exclusive padel collections, reflecting their market confidence.
Juan Lebrón and Alejandra Salazar dominate the padel world, attracting millions of followers.
Tyson McGuffin, one of the most recognisable pickleball players, is a leading ambassador for the sport in the U.S.
Celebrities such as Bill Gates, Taylor Swift, Leonardo DiCaprio, and Ellen DeGeneres have also embraced pickleball, further popularising it.
Tennis legends like Rafael Nadal, Andy Murray, and Novak Djokovic actively promote padel, integrating it into their training routines.
The rise of emerging racquet sports is a testament to the evolving nature of athletics and the universal search for new and exciting ways to stay active. These sports, with their inclusivity and growing fan base, offer not only fresh avenues for recreation and fitness but also significant business opportunities for investors, entrepreneurs, and athletes alike. As their popularity soars, emerging racquet sports are set to shape the future of global sports culture.
Instant, reliable, and easy-to-use scoring solutions for every match."
Instant, reliable, and easy-to-use scoring solutions for every match."
Instant, reliable, and easy-to-use scoring solutions for every match."
