KBSA Tournament is Streaming On Zeetius Tv WATCH NOW
Case study
Zeetius Federation
Badminton
Kerala, India
The Kerala Badminton Shuttle Association replaced paper forms with Zeetius badminton association management software and added around ₹1 crore in revenue. Registration, payment, enrolment, live scoring and streaming now run on one platform, and selection, scoring, ranking and accounting are open for everyone to see.

The challenge
Tournaments, registrations and memberships were all handled by hand. Matches were not scored or streamed live, so nobody outside the hall could follow them.
No player or match data was collected, which left selection and ranking with nothing to stand on.
The transformation
| Process | Before | With Zeetius |
|---|---|---|
| Registration | Paper forms, filed by hand | Players enrol themselves online |
| Payment | Collected and reconciled manually | Simple online payment at entry |
| Tournaments | Draws and schedules run by hand | Managed end to end on the platform |
| Scoring | Not scored live | Accurate live scoring on every court |
| Streaming | Not streamed | Matches streamed live |
| Certificates and alerts | Prepared and sent manually | Generated and sent automatically |
| Player data | None collected | Player and match statistics for decisions |
The platform carries KBSA's own brand with room for sponsors, and Zeetius supplied the capture, scoring and streaming hardware as well as the software: online registration and payment handled in one step at entry, and live scoring on every court.
Additional revenue for KBSA
~₹1 Cr
new revenue, paperless operations
The results
About ₹1 crore in additional revenue for the association. Every step from entry to live stream is automated, and selection, scoring, ranking and accounting are fully transparent. Players serve themselves, fans watch every point, and the association runs paperless end to end.
The product is successful in fulfilling our requirements of State and National level tournaments.
Rakesh Sekhar
Secretary, Kerala Badminton (Shuttle) Association
What this means for you
Online registration and payment remove the bottleneck and the reconciliation work in one step.
When players can see selection, scores and rankings, trust in the association rises.
See how the Table Tennis Association of Kerala cut 75% of its admin the same way.
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