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Case study

Zeetius Federation

Badminton

Kerala, India

How Badminton Association Management Software Added ₹1 Crore for Kerala Badminton

The Kerala Badminton Shuttle Association replaced paper forms with Zeetius badminton association management software and added around ₹1 crore in revenue. Registration, payment, enrolment, live scoring and streaming now run on one platform, and selection, scoring, ranking and accounting are open for everyone to see.

Kerala Badminton Shuttle Association

Shuttlecock on an indoor badminton court, from the Kerala Badminton Shuttle Association case study
  • ~₹1 Cr
    additional revenue, about ₹10 million
  • 100%
    automated, from entry to live stream
  • 100%
    transparent selection, scoring and ranking
  • 0
    paper in operations

The challenge

The challenge: every tournament ran on paper

Tournaments, registrations and memberships were all handled by hand. Matches were not scored or streamed live, so nobody outside the hall could follow them.

No player or match data was collected, which left selection and ranking with nothing to stand on.

The transformation

Before and after: seven processes, one platform

ProcessBeforeWith Zeetius
RegistrationPaper forms, filed by handPlayers enrol themselves online
PaymentCollected and reconciled manuallySimple online payment at entry
TournamentsDraws and schedules run by handManaged end to end on the platform
ScoringNot scored liveAccurate live scoring on every court
StreamingNot streamedMatches streamed live
Certificates and alertsPrepared and sent manuallyGenerated and sent automatically
Player dataNone collectedPlayer and match statistics for decisions

The platform carries KBSA's own brand with room for sponsors, and Zeetius supplied the capture, scoring and streaming hardware as well as the software: online registration and payment handled in one step at entry, and live scoring on every court.

Additional revenue for KBSA

~₹1 Cr

new revenue, paperless operations

The results

The results of switching to association management software

About ₹1 crore in additional revenue for the association. Every step from entry to live stream is automated, and selection, scoring, ranking and accounting are fully transparent. Players serve themselves, fans watch every point, and the association runs paperless end to end.

The product is successful in fulfilling our requirements of State and National level tournaments.

Rakesh Sekhar Secretary, Kerala Badminton (Shuttle) Association

What this means for you

What this means for state associations

  1. Start where the money moves

    Online registration and payment remove the bottleneck and the reconciliation work in one step.

  2. Transparency is a product

    When players can see selection, scores and rankings, trust in the association rises.

  3. Buy one platform, not five tools

    See how the Table Tennis Association of Kerala cut 75% of its admin the same way.

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